Everyone deserves to be heard. Too often the speech of some drowns out the others. If my efforts helped give voice to one person who otherwise might be silenced, it was a good day.
Susan regularly collaborates with clients in creatively structuring advertising campaigns and offers, including contests, sweepstakes, premiums, rebates, giveaways, and other promotions in all types of media, traditional and emerging, to ensure legal compliance without sacrificing marketing objectives. Susan routinely vets multi-channel advertising campaigns to help clients minimize potential liability under overlapping state and federal restrictions. Such issues range from more traditional advertising law requirements (such as FTC rules regarding substantiation, celebrity endorsements/testimonials, health claims, comparative advertising, and other requirements, children's advertising restrictions, state consumer protection laws, and charitable solicitation regulations) to the growing body of laws uniquely applicable to emerging technologies and platforms, such as social media and influencers, mobile apps, location-based and behavioral marketing, augmented reality, “Internet of Things” (IoT) issues, and more.
As rapidly evolving technologies reshape the advertising and legal landscapes, personal data collection, enhancement, and integration are key to exciting new advertising techniques for delivering the most relevant and individualized content to consumers and for brand marketing in general. As a result, information privacy has been identified as a top regulatory and consumer priority. Susan regularly advises clients on the increasingly complex legal and regulatory implications that arise in numerous messaging contexts, ranging from consumer-facing website privacy notices, cookie statements, data collection through surveys, biometrics and other “smart” technologies, and other marketing, and data-driven, cross-channel campaigns, geo-fenced or geo-location-restricted offers, behavioral marketing, to internal data privacy assessment, policy and procedure development, training and incident response.
Susan is the first member of The Florida Bar in private practice to earn the Privacy Law Specialist "PLS" certification, accredited by the American Bar Association, "ABA" and administered by the International Association of Privacy Professionals, “IAPP”. Privacy Law is only the 15th specialty designation approved by the American Bar Association and Susan was in the "inaugural class" of 27 Privacy Law Specialists certified by the ABA in August of 2018. The Privacy Law Specialist designation is accredited by the American Bar Association, not The Florida Bar. Susan has earned and maintains the Certified Information Privacy Technologist ("CIPT"), the Certified Information Privacy Professional/United States ("CIPP/US") and the Certified Information Privacy Manager or ("CIPM") designations from the IAPP.
After graduating 2nd in her class from the Florida State University College of Law, Susan had the great honor of clerking for Judge Roger Vinson, Northern District of Florida, before entering private practice.