Susan regularly collaborates with clients in creatively structuring advertising campaigns and offers, including contests, sweepstakes, premiums, rebates, giveaways, and other promotions in all types of media, traditional and emerging, to ensure legal compliance without sacrificing marketing objectives. Susan routinely vets multi-channel advertising campaigns to help clients minimize potential liability under overlapping state and federal restrictions. Such issues range from more traditional advertising law requirements (such as FTC rules regarding substantiation, celebrity endorsements/testimonials, health claims, comparative advertising, and other requirements, children's advertising restrictions, state consumer protection laws, and charitable solicitation regulations) to the growing body of laws uniquely applicable to emerging technologies and platforms, such as social media and influencers, mobile apps, location-based and behavioral marketing, augmented reality, “Internet of Things” (IoT) issues, and more.
As rapidly evolving technologies reshape the advertising and legal landscapes, personal data collection, enhancement, and integration are key to exciting new advertising techniques for delivering the most relevant and individualized content to consumers and for brand marketing in general. As a result, information privacy has been identified as a top regulatory and consumer priority. Susan regularly advises clients on the increasingly complex legal and regulatory implications that arise in numerous messaging contexts, ranging from consumer-facing website privacy notices, cookie statements, data collection through surveys, biometrics and other “smart” technologies, and other marketing, and data-driven, cross-channel campaigns, geo-fenced or geo-location-restricted offers, behavioral marketing, to internal data privacy assessment, policy and procedure development, training and incident response.
Susan has been designated as a Certified Information Privacy Professional/United States, “CIPP/US”, by the International Association of Privacy Professionals, “IAPP”. The CIPP/US designation is awarded to individuals that demonstrate, via experience, training and testing, mastery of privacy related laws and concepts, across all areas, for private sector entities in the United States.
Prior to entering private practice, Susan clerked for the Honorable Roger Vinson, Federal District Judge for the Northern District of Florida. Susan graduated second in her class from the Florida State University College of Law.