Susan Tillotson Bunch

Primary Practices

  • Advertising & Marketing
  • Privacy
  • Contests & Sweepstakes
  • Emerging Technologies
  • Media Law

Education

  • JD, Florida State University, 1990
  • BA, Florida State University , 1987

Bar Admissions

  • Florida
  • Middle District of Florida
  • Southern District of Florida
  • Northern District of Florida
  • 11th Circuit
  • 6th Circuit
  • Federal Circuit
  • U.S. Supreme Court

 

Recognitions

  • AV Rated
  • Florida Super Lawyers
  • Florida Legal Elite
  • Tampa Bay’s Best Lawyers

Susan practices in the areas of media, technology, privacy, advertising, marketing and promotions. Susan advises clients on a range of digital and technology issues, including regulatory compliance with CAN-SPAM, TCPA, COPPA, CARU, ECPA, TSR, Do-Not-Call, various state and federal  privacy, consumer protection and advertising laws, as well as with preparation of various platform-specific documents, such as terms of use, privacy policies, technology licenses, click-through, browse-wrap, and other e-commerce agreements.

Susan regularly collaborates with clients in creatively structuring advertising campaigns and offers, including contests, sweepstakes, premiums, rebates, giveaways, and other promotions in all types of media, traditional and emerging, to ensure legal compliance without sacrificing marketing objectives. Susan routinely vets multi-channel advertising campaigns to help clients minimize potential liability under overlapping state and federal restrictions. Such issues range from more traditional advertising law requirements (such as FTC rules regarding substantiation, celebrity endorsements/testimonials, health claims, comparative advertising, and other requirements, children's advertising restrictions, state consumer protection laws, and charitable solicitation regulations) to the growing body of laws uniquely applicable to emerging technologies and platforms, such as social media and influencers, mobile apps, location-based and behavioral marketing, augmented reality, “Internet of Things” (IoT) issues, and more.

As rapidly evolving technologies reshape the advertising and legal landscapes, personal data collection, enhancement, and integration are key to exciting new advertising techniques for delivering the most relevant and individualized content to consumers and for brand marketing in general. As a result, information privacy has been identified as a top regulatory and consumer priority. Susan regularly advises clients on the increasingly complex legal and regulatory implications that arise in numerous messaging contexts, ranging from consumer-facing website privacy notices, cookie statements, data collection through surveys, biometrics and other “smart” technologies, and other marketing, and data-driven, cross-channel campaigns, geo-fenced or geo-location-restricted offers, behavioral marketing, to internal data privacy assessment, policy and procedure development, training and incident response.

Susan has been designated as a Certified Information Privacy Professional/United States, “CIPP/US”, by the International Association of Privacy Professionals, “IAPP”. The CIPP/US designation is awarded to individuals that demonstrate, via experience, training and testing, mastery of privacy related laws and concepts, across all areas, for private sector entities in the United States.

Prior to entering private practice, Susan clerked for the Honorable Roger Vinson, Federal District Judge for the Northern District of Florida. Susan graduated second in her class from the Florida State University College of Law.

  • Davis v. Avvo, 2011 WL 4063282 (M.D. Fla. 2011). Obtained enforcement of terms of use for attorney ratings website resulting in transfer of litigation to jurisdiction with favorable anti-SLAPP statute; transfer lead to dismissal of case and award of defense attorney’s fees.
  • Casita, L.P. v. Maplewood Equity Partners, L.P., 960 So. 2d 854 (Fla. 3d DCA 2007). Convinced appellate court to reverse trial court’s decision to exercise personal jurisdiction in a defamation and tortious interference case based on non-resident defendants’ alleged statements published outside of the state.
  • Holt v. Tampa Bay Television, Inc., 976 So. 2d 1106 (Fla. 2d DCA 2007). Successfully defended against online content claims in case of first impression regarding extension of certain traditional media defenses to Internet publication.
  • Wichita Eagle Beacon Co. v. Owens, 29 Med. L. Rptr. 2019 (Kan. 2001). Established media’s standing to intervene in closure of criminal proceedings.
  • Prison Health Services v. Lakeland Ledger, 718 So. 2d 204 (Fla. 2d DCA 1998). Won Public Records Act case against contractor who acted on behalf of county sheriff to provide inmate health care.
  • Speaker, “Devising a 50 State Plan,” 3rd Annual Summit on Digital Advertising Compliance: Social Media, Sweepstakes & Promotions, American Conference Institute (2014).
  • Moderator, Anonymous Speech & SLAPP Litigation, The Florida Bar’s Media and Communications Law Committee’s Media Law Conference (2012).
  • Author, Legal Screenshots for Interactive, Integrated Campaigns, 2012 Classic Guide to Mobile Advertising, Mobile Marketing Association (2012).
  • Speaker, “Smart Promotions for Smart Phones: Exploring the Latest Trends in Mobile Apps and Gamification,” 5th Annual Focus on Sweepstakes, Contests & Promotions, American Conference Institute (2011).
  • Speaker, Reducing Legal Risks and Advertiser’s Liability Through Effective Monitoring of Online Contest Submissions and User Generated Content, 4th Annual Focus on Sweepstakes, Contests & Promotions, American Conference Institute (2010).
  • Speaker, Copyright & Plagiarism, Association for Education in Journalism and Mass Communication, Poynter Institute (2006).
  • Moderator, Online Journalism: Big v. Blog, The Florida Bar’s Annual Media Law Conference, Media and Communications Law Committee (2006).
  • Member, Editorial Advisory Board, Hon. Paul Siegel, Florida Trial Objections (Santa Ana, CA: James Publishing, 2004.)
  • Author, Something Old, Something New... The Marriage of High Tech and Traditional Jurisprudence, Litigation Magazine, American Bar Association (1999). http://www.jstor.org/stable/29760122.
  • Author, Chapter: A Reporter’s Guide to a Civil Lawsuit, The Florida Reporter’s Handbook (1998).
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