Susan regularly collaborates with clients in creatively structuring contests, sweepstakes, and other promotions in all types of media, traditional and emerging, to ensure legal compliance without sacrificing marketing objectives. Susan routinely vets multi-channel advertising campaigns to help clients minimize potential liability under overlapping state and federal restrictions without sacrificing ROI. Such issues range from more traditional advertising law requirements (such as FTC rules regarding substantiation, endorsements/testimonials, health claims, comparative advertising, and other requirements, children's advertising issues, state consumer protection laws, and charitable solicitation regulations) to the growing body of laws uniquely applicable to emerging technologies and platforms, such as social media and influencers, mobile apps, location-based and behavioral marketing, augmented reality, “Internet of Things” (IoT) issues, and more.
Prior to entering private practice, Susan clerked for the Honorable Roger Vinson, Federal District Judge for the Northern District of Florida. Susan graduated second in her class from the Florida State University College of Law.