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Intellectual Property

To thrive in a competitive market, most companies must be able to capitalize on – and guard – their intellectual property. Industry leaders look to TLo to protect, register, license, and manage their trademarks and copyrights. As litigators, we regularly prosecute and defend trademark, false advertising, domain name, and copyright cases. TLo also crafts rules for nationwide sweepstakes and contests used by companies to generate consumer buzz. When your brand is at stake, TLo is your law firm.

At TLo, we help advertisers run successful national and international sweepstakes and contests. The laws governing sweepstakes and contests vary dramatically between states, but we know how to navigate these confusing legal waters. We can vet your existing sweepstakes or contest rules or create new official rules to help you maximize participation and minimize risk. We also draft vendor agreements, site licenses, sponsorship agreements, co-promotion agreements, and other related contracts.

TLo’s involvement doesn’t necessarily end once the campaign is launched; we frequently work with our clients to address promotion-related developments and other contingencies that can arise during the campaign. We prepare affidavits of eligibility, liability releases, publicity releases, and other legal documents and required government filings needed as you bring your promotion to a successful conclusion.

Our sweepstakes and contest experience includes serving as the lead law firm for many national loyalty programs, fundraising campaigns, user-generated content promotions, and front and back-end promotions in industries including media, travel, education, non-profits, retail, manufacturing, and more.